Doris Day Dermatology

How do you make great even greater? We worked with one of the nation’s most sought-after dermatologists to transform a dated digital ecosystem into an experience as dynamic as the doctor herself.

OUR ROLE

Web Design / Development

Copywriting

eCommerce Strategy

Marketing Strategy

Graphic Design

App Programming

Services

ReBrand

ReForm

The Project

The Client

Dr. Doris Day is a respected, in-demand after dermatologist, educator, author, and media personality based in New York City. Serving as the go-to expert for top media outlets and talk shows, Dr. Day has grown her thriving practice through trust, a magnetic personality, and genuine care for her patients.
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The Challenge

Despite her success, Dr. Day’s brand and website did not match the standard of quality she and her clients expected. There was no optimized funnel for leads, clear call-to-action, related product recommendations, product and treatment filtering, or orderly method for displaying her expansive media library.
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Our Approach

Simplify, modernize, empathize, and engage.

As many in the industry know, medical aesthetic websites suck. They're cluttered, mass templated, confusing, self-important, and non conversational. Our team reimagined the user experience to be explorative with conversational search modules, large media, abbreviated text, and clear calls-to-action. We also redesigned her brand color palette and font systems to better reflect her brand's warm and sophisticated personality.

Results

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SEE IT LIVE

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The Revance X team is outstanding! The team was incredibly attentive, understanding and resourceful. They exceeded my expectations, I love my new and upgraded website and have gotten fantastic feedback from patients and followers.

Dr. Doris Day

Day Dermatology & Aesthetics

ReBrand

Website | Practice Branding | Copywriting | eCommerce Strategy

When crafting branding materials, we knew Dr. Doris Day was and is America's dermatologist—known across the world and recognized for her friendly, kind demeanor and brilliant insights into the skin. Capturing her warm personality and mastery in her field was key in the colors, layout, copy, and user experience of the site. Rather than mechanical search tools, we implemented a conversational search module. Instead of a long list of videos, we crafted a tag-based media showcase. Every page was carefully planned with usability and ease in mind while ensuring e-commerce profitability.

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ReForm

Conversion Tool | Custom Branding | Patient Filtering | Discoverability | Education

How do you build a tool that saves time but maximizes connection? Personal connection is a hallmark of Dr. Day's care, which is why we created ReForm to feel branded to her practice, get to know the patient, educate, self-filter, and warm the relationship before ever stepping foot in the office. That way, Dr. Day could come into each consult ready to connect on what matters most in the most efficient way possible.

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ReACT

Lead Generation | Multivariate Landing Page | Paid Media Campaign | Top and Middle-Funnel Strategy

We could build the world's best digital ecosystem, but if no one visits, what's the point? That's why we created ReAct—our lead generation engine.

With the goal of dramatically increasing leads, our PPC specialists and developers created multiple version of a landing page, tested it daily, and continue to optimize the copy and layout to ensure the highest response for the lowest cost. In addition to new leads, we've created new middle-funnel tools to respond to leads and push them further toward in-office conversion.

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Next Projects

ReView

ReBrand

ReForm

ReAct

Restorative Injectables

ReBrand

Revance Aesthetics