DORIS DAY DERMATOLOGY
How do you make great even greater? We worked with one of the nation’s most sought-after dermatologists to transform a dated digital ecosystem into an experience as dynamic as the doctor herself.
The Project
The Client
Dr. Doris Day is a respected, in-demand after dermatologist, educator, author, and media personality based in New York City. Serving as the go-to expert for top media outlets and talk shows, Dr. Day has grown her thriving practice through trust, a magnetic personality, and genuine care for her patients.
The Challenge
Despite her success, Dr. Day’s brand and website did not match the standard of quality she and her clients expected. There was no optimized funnel for leads, clear call-to-action, related product recommendations, product and treatment filtering, or orderly method for displaying her expansive media library.
Our Approach
Simplify, modernize, empathize, and engage.
As many in the industry know, medical aesthetic websites suck. They're cluttered, mass templated, confusing, self-important, and non conversational. Our team reimagined the user experience to be explorative with conversational search modules, large media, abbreviated text, and clear calls-to-action. We also redesigned her brand color palette and font systems to better reflect her brand's warm and sophisticated personality.
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The Revance X team is outstanding! The team was incredibly attentive, understanding and resourceful. They exceeded my expectations, I love my new and upgraded website and have gotten fantastic feedback from patients and followers.
Dr. Doris Day
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